Group Training and Speaking Programs Your Team Will Actually Thank You For

Bringing good programs to your team can be a challenge. Finding something relevant, educational, motivational, or performance-enhancing is just one part of the equation. You also have to find something that won’t put your team to sleep or have them sketching the next Mona Lisa in their notebooks. There has to be a balance between strong content and engaging delivery.

In each program we offer, the content is specifically designed to ensure participation and engagement. Not in the awkward sense of calling on audience members and putting them on the spot --- in the sense of real participation and engagement of the mind.

Here is a partial list of the training and speaking programs that we have available:

"Driving Profitable Growth in the Face of Economic Turmoil"

Learn effective sales and marketing strategies for tough economic times. This program highlights specific strategies and tactics to utilize when the broader economic climate makes buyers more skittish and risk-averse. Very often, a slightly different approach is all that's required to promote continued growth even in the most challenging economic climates.

"Strategic Marketing: The Ultimate Competitive Advantage"

Learn about the “lost skills” that virtually guarantee success in any market condition. This program is designed to highlight the new challenges in today’s business environment; expose the weaknesses in how companies are currently trying to address these challenges; and reveal the true solution—strategic marketing—and how this solution has become a “lost skill.”

"Reclaiming Your True Profit Potential Through Optimization"

Learn the fastest ways to increase your revenues and profits without slashing overheads or spending a lot more money. This program is designed to introduce a powerful, focused, and highly-efficient methodology for quickly identifying and closing small leaks all along your customer-facing profit path—from lead generation and sales conversion through repurchase and referral.

"Targeting Your Most Profitable Opportunities in the Market"

Learn how to identify and target your best customers and prospects in the broader marketplace. This program is designed to introduce strategic segmentation and targeting as a process for creating a strong competitive position; improving customer retention; reducing price pressure; ensuring operational efficiency; shortening sales cycles; and reducing the waste of time and money caused by trying to do business with the wrong customers.

"Learning What Really Motivates Your Prospects and Customers"

Learn how to find out what will truly motivate your prospects to do business with you. This program is designed to show how simple, but under-utilized research techniques can be used to undercover truly meaningful information that can then form the basis for incredibly effective strategies and tactical systems.

"Cutting Through the Clutter and Finally Being Heard"

Learn to leverage human brain-function to develop powerful ads and marketing messages. This program is designed to illustrate the challenges of trying to communicate through the clutter in today’s environment; expose what every marketer should know about how humans function and make decisions; and shows how this knowledge can then be utilized to develop marketing messages that really connect with prospects.

"Leveraging a Diagnostic Approach for Better Business Results"

Learn to really drill down to identify and address the real underlying business issues. In this program, you'll learn how to use a diagnostic approach in your optimization and improvement efforts --- why it's better than other approaches, why it's so powerful in a business environment, the results it produces, and the problems it avoids.