The Seven Principles Behind BDXi's Powerful Approach for Improving Business Results

Based on decades of real-world experience, our approach is as pragmatic as it is effective. But it may be very different from anything you've experienced before. To better understand how and why we do what we do, it's important to understand the seven core principles behind our powerful approach…

 Every Business Is An Inter-Connected System

Regardless of how separate the various aspects of your business might seem to be, the reality is that each and every element is part of an inter-connected system. Each part of this inter-connected system impacts other elements of the system, positively or negatively. And each of these steps, or transition points, in this inter-connected system provides an opportunity for improved throughput and magnified results.

 Certain Areas Have Much More Leverage On Profits

In any inter-connected system, there are certain leverage points that have much greater influence on the overall throughput of the system. Similarly, in any business system, there are a relatively small number of “profit levers” that have magnified influence and impact on growth and profits. In our approach, we focus on the 10 areas with the most leverage. And while each of these profit-levers is slightly different in its timeliness and impact, every lever can produce magnified results from relatively small improvements.

 Small Improvements Really Do Make a Big Difference

In a system where every single thing impacts every other thing, very small tweaks—particularly tweaks in profit-lever areas—can make a very big difference. In an inter-connected system, the effects of these small improvements will cascade, combine, and compound as they move through the rest of the system. As a result, small improvements that don’t seem like much on the front-end can ultimately produce massive bottom-line impacts.

 Improving Multiple Areas At Once Is More Effective

We've found that it’s best to improve a number of inter-connected areas slightly, rather than shooting for a huge improvement in just one area. Smaller improvements are usually more achievable and easier to execute. And, we find that small moves in multiple areas have much greater impact as they combine and compound through your entire system. For example, because of the compounding effects, 2% improvements in just three or four inter-connected areas can ultimately produce much greater profit impact than a 10-12% improvement in just one area.

 Greater Systemic Profitability Enables Greater Success

Competitively, business is a battle of business systems, where the optimized system with the greatest input/output ratio wins. The ability for a business to consistently and reliably produce profitable outputs (systemic profitability) is what will allow that business to rapidly scale up the inputs. It's not about generating more prospects or boosting conversion ratios --- those things are just means to an end. The real "end" is all about systemic profitability.

 Identifying the Real Problems Makes Everything Easier

Implementing a bunch of stuff and hoping something works is a waste of time and resources. We find that it's far more efficient and effective to address the true root-causes behind problems or symptoms. Diagnostics are an important part of our approach, because identifying the real issues is far more than half the battle. In fact, once the true limiting factors are identified, solutions are relatively easy.

 Effective Strategy Trumps Efficient Tactics Every Time

Executing tactics is certainly an important aspect of the marketing process. But we've found that having a solid, well-developed marketing strategy is a force-multiplier that makes tactical planning and execution far more efficient and effective. Simply put, a powerful and compelling strategy with imperfect execution will always --- always --- outperform the perfect execution of a weak strategy.